Reading feedback

I wasn't disappointed, it was just like what I've seen of the conference talk: simple, didactic, comprehensive and no-nonsense. And very unusual too. Unusual because it's one of the first times I've come across a book that covers the whole subject of designing a form, from the initial thought stages through the development stages (or almost all of them), including monitoring and accessibility. Very often, this information is available in separate sources: usability issues on one side, technical issues on the other, accessibility... oh no, no accessibility.

Jérémy Le Piolet

UI Developer - @Groupama

Very accessible content, even for me as a marketer. At first I thought "wow, 254 pages might be a bit long for a simple form", but in the end it wasn't!

I found the content useful for all professionals looking to create customer-focused forms and who also have a 'business' vision, as everything explained has an impact on the experience, conversions and therefore the figures. You're targeting a very broad audience and your content is relevant and well explained.

Dondu Karabinar

Marketing & Digital Specialist @Axa Luxembourg

Why this book and not a different one?

If you can, buy all the books on the subject, they're fascinating. But if you had to choose, this one brings:

Real-life examples

I will present anecdotes and examples taken from the real world and real user research results.

Years of experience

I'll give you the benefit of over 15 years' experience in web agencies, start-ups and an insurance company.

An intelligent format

The book is structured and supplemented by a checklist to enable you to keep track of the points covered in this book.

Direct benefits for you

You never really know what to expect when you read a book. Here's what my readers have to say about it.

  • Simple, step-by-step advice

    There's no need to turn your projects upside down all at once. Select what speaks to you and concerns you the most, and implement them one by one at your own pace.

  • Bring a frictionless experience

    Get all your project team members to share the same knowledge to make your own work easier, and provide your end-users with a frictionless experience.

  • Reusable examples and anecdotes

    I take the time to provide you with real examples that come from research experience. Material to defend your design decisions.

  • New practical knowledge that can be activated

    You're bound to learn a number of things that can be put to use in your projects, with immediate benefits.

  • A wide range of resources available

    Take advantage of a large number of resources with links to articles, documentation and references, and a form checklist.

I need this book

Geoffrey's book on web forms in a Kindle reader, displaying the chapter on the ergonomic basics of a form

Synopsis of the book

Every day, billions of people navigate the web in search of information, products, or services. At the heart of this digital experience are web forms, those small dialogue boxes that ask us to input our information. At first glance, they may seem simple, but don't be deceived; they are the bridge between your visitors and your online goals.

After 15 years delving into the intricate world of web forms, I've uncovered a fascinating realm where usability, accessibility, and performance come together to shape the user experience. In this ebook, I'll share with you the secrets to creating forms that engage, convert, and satisfy your visitors.

Imagine a form that anticipates user needs, reduces input errors, loads swiftly on all devices, and welcomes every visitor, regardless of their abilities. It's possible, and that's precisely what we'll explore together.

Whether you're a web professional, an entrepreneur, or simply curious about the behind-the-scenes of web form design, this book is for you. Get ready to dive into the exciting world of web form usability and quality, where every detail matters and every improvement can transform your users' experience.

Are you ready to discover the secrets of web forms that make a difference? Then let's embark on this captivating journey toward accessibility, performance, and excellence!"

Outline of the ebook “Web Forms: Costly Mistakes You Want to Avoid”

I don't know about you, but I never buy a book without at least knowing the outline. So here it is for you:

  1. The possible definitions of a web form
  2. Experiences on a web form
  3. Examples of misuse, from the real to the absurd
  4. Around the form: existing, training, and service
  5. Back to the usability basics of a field
  6. Discover new types of fields, and their features
  7. Forms examples and typical solutions
  8. The importance of user research
  9. Maintenance & Measurements
  10. Make your forms accessibles: definition & solutions
  11. Some use cases: challenges & critical thoughts

I want this book

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